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AT Racing World is an example of our B2C website business models. It involves one seller (AT) and many buyers. AT sell their product range online through the shopping cart facility. AT also have a search engine to improve the effiecency of the users time.
ViewProcomp Electronics incorporates multimedia, e-catalog, and many other functions. The main advantage to the B2C bunsiness model is the incorporation of a CRM (customer relationship management) database which allow you to market more to your product and customer segmentation.
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